JR Butler, founder and CEO of Shift Group, joins John Kaplan and John McMahon to discuss the anatomy of a great sales team. A lifelong athlete, JR saw the opportunity for sales teams to recruit from groups with a next-level work ethic and passion for growth: athletes and veterans. That's why he founded Shift Group, a company that develops these specially qualified groups into elite sales professionals. Hear his insights on building a success-driven culture, developing A-Players, and making great hires in today’s challenging market.