Antonella O'Day

Antonella O’Day is a skilled trainer and seasoned sales leader with more than 20 years of Sales Effectiveness experience.​ Antonella has an extensive background in executive sales leadership, learning and development, and real-world, in the trenches business experience.

At Force Management, Antonella specializes in delivering transformational sales training and driving measurable results through effective coaching and instruction. She has extensive expertise in meeting sales challenges, including​

• Sales Messaging​
• Sales Process and Qualification
• Aligning with Customer Buying Cycles​
• Differentiating from the Competition​

Her career expands over several industries including media, digital marketing & SaaS.

She has a track record of building successful teams in start-up environments and large-scale organizations. Currently she is focused on transforming the mindset of leaders, salespeople, and organizations in order to achieve extraordinary results. Specializing in working with world-class B2B organizations in technology, biotech/pharmaceutical, financial, business services and media.

Prior to joining Force Management, Antonella served several leadership roles in elite organizations including, Head of Sales Transformation at Holzman & Company, Director of Sales Training & Employee Development at The Blue Book Building & Construction Network®, and VP of Sales at Everyday Health.