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Channel leaders are in constant competition for partner mind share. There are only so many hours in a day or days in a quarter that a partner will actively sell your products. For those that sell other solutions, there may be an expanded time frame when your products are not top of mind. So how can you enable the partner to keep your solutions at the forefront with the right buyers and deliver the right value proposition to the buyer?
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Achieving predictable and repeatable sales growth comes down to two major areas of focus – productivity and capacity. When you’re able to make your salespeople as productive as possible and you have enough team members to execute, your revenue numbers naturally increase.
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Categories: Sales Conversation | Sales Productivity | Sales Transformation
When I'm in the middle of a conversation with someone in my profession, I can always tell within the first 2-3 questions or comments the level of knowledge or experience the person has around the value of a world-class channel organization. Comments like expanded markets, improved company profitability, etc..., versus giving margin away, direct sales conflict, are the key differences. Channel organizations can be a critical component to expanding and increasing market coverage and penetration for complex B2B sales organizations. However, when it comes to enabling the channel with tools and processes, it’s an often overlooked area of opportunity. A key success metric that I learned from a seasoned channel professional is: Productivity x Capacity = Growth If you have 1,000 partner sale reps who are not productive, you will not grow. But, if you improve your channel sales productivity by 10-15 percent that could be significant. That is why you invest in a methodology that allows you to reach a global audience, improve their productivity and grow their mindshare which ultimately, will earn them more money.
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