Categories: Company Alignment | Sales Transformation
Growth is often a goal of anyone leading a company. As many of you know, there is an art and a science to setting up your organization to successfully maneuver through seasons of growth.
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Categories: Sales Transformation
One of the most important things you can do to ensure success of your sales kickoff is to have a plan for reinforcing the concepts, processes and/or tools you’re rolling out at the event. One of the best ways to ensure that reinforcement happens is to have specific calls-to-action at the end of the event. Too often, these CTAs are throwaways. They’re tossed on a slide at the end of the final day. The presenter rushes through them while everyone fidgets, anxiously awaiting to get to the airport or to the bar. Do yourself a favor. Spend time crafting the CTAs and ensure you’re rolling them out in a way that they actually completed.
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Categories: Sales Kickoff
Force Management just participated in Software Executive Magazine’s Executive Forum in New York. The event brought together executives from high-tech companies who shared best practices on things like driving customer success, building an effective channel program, and setting your organization up for a successful exit. One panelist mentioned his distaste for the traditional sales organization, specifically around the high-dollar investments companies make in salespeople that fail to show that their worth that spend.
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Categories: Sales Kickoff
Check out all our great virtual sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. How effective a sales kickoff event is will depend on the sales organization, the structure of the event and the commitment of leadership to ensure that it's an event that actually helps to move the needle. Your virtual sales kickoff needs to create lasting impact because — what your salespeople do with the topics covered plays the largest role in achieving the results you're looking for long after the SKO event is over.
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Categories: Sales Kickoff
We've been writing a lot about executing an effective sales kickoff. While we aren't event planners nor do we center our business around giving big room keynotes, we do know something about aligning a major event to an important business strategy. Done right, sales kickoffs can often be the driver of company change. The event that marks the change from doing things the old way to the new way of operating.
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Categories: Sales Messaging
There's not a salesperson out there that doesn't love having a multitude of case studies and customer testimonials that demonstrate the value and differentiation of your solutions. Proof points help move individual opportunities forward, gaining attention of prospects and mitigating purchasing risk. Elite salespeople know how to use them effectively. Elite sales organizations have a process around capturing them and using them.
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