Categories: Company Alignment | Sales Kickoff
Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together. Ensure you roll out something strategic that drives the critical business impacts you need. We've helped countless sales leaders roll out transformative sales initiatives as part of their SKO. Those experiences have shown us some common mistakes that leaders often make when planning their SKOs. Here are our top four and how to avoid them.
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. Sales kickoffs are a useful tool to enable a sales organization to execute on the organization’s top goals for the year. It is easy to delegate the SKO event or get bogged down in the details of who’s doing what, where they’re doing it and how it’s going to go. After all, it may be an event you do every year. However, the key question that needs to be at the forefront for every sales leader is how are you going to use the SKO to align your sales organization around the critical outcomes you need to achieve in the upcoming year?
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Categories: Company Alignment | Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our sales kickoff resources, best practices and tools here. One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. Given the current economic landscape, your company's strategy may be evolving or shifting. Sales alignment with the yearly goals of the company are critical. Because you have a limited amount of time and frankly, attention of your attendees, it’s important that you ensure what is presented and delivered during the SKO supports your team’s ability to execute next year. As the external market continues to shift, your salespeople will likely welcome the transparency on business initiatives and support for hitting critical revenue targets. Focus on the areas below to align your company’s business strategy to your SKO agenda:
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Categories: Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all of our sales kickoff resources, best practices and tools here. We are working with leaders right now who are rethinking their sales kickoffs, using the event next year to launch a broader sales transformation initiative, aligned to their company’s overall growth strategy. Whether they’re launching something new or aligning the sales team behind company shifts (i.e. acquisitions, shifted market segments, etc.) — it becomes clear pretty quickly that changing sales behaviors and mindsets requires more than a two-day SKO event or one-off virtual training session.
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Categories: Talent Management
Build a process you and your managers can leverage to make your B2B sales talent a competitive advantage. The remote and hybrid work environment provides companies the opportunity to hire talent with fewer geographical restraints creating the ability for leaders to expand their talent pool. Your competition may be leveraging that talent pool to build its sales team, and may be swiping your top performers. If you're considering a renewed focus on your sales talent approach, ensure you have the right foundations to make people successful in your organization and avoid your top talent jumping ship. With more options and more competition, you have the opportunity to ensure you’re maximizing your talent approach. Take ownership of your talent and coaching process.
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Categories: Sales Negotiation
A defined negotiation strategy is a critical component to an organization’s success. If you’re seeing these challenges across your sales organization, it’s time to shift your sales team’s approach:
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