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Tom Peterson

Blog Feature

Categories: Company Alignment  |  Sales Coaching Tools  |  Sales Productivity  |  Scaling Sales

A Revenue Leader's Strategy for Achieving the Next Growth Milestone

The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market. In our work with rapidly growing B2B SaaS and tech organizations, we’ve identified three common components that are crucial for satisfying the growth imperative. Here are three keys for leaders targeting the next revenue milestone:

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Blog Feature

Categories: Front-line Managers  |  Sales Leadership  |  Sales Process

5 Sales Attributes We’re Thankful For

The team at Force Management loves sales. We love salespeople. We know elite sellers when we see them, and we're thankful for the ones who get it. In the spirit of Thanksgiving, we're sharing a little gratitude with five things we are thankful for in any sales organization:

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Blog Feature

Categories: Customer Success  |  Sales Messaging  |  Scaling Sales

The Top 20%: Lessons on Scaling in the B2B SaaS Market

A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164). Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.

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Blog Feature

Categories: Podcasts  |  Sales Kickoff  |  Sales Leadership

Blueprints for Success: A Football Coach's Perspectives on Leadership

Scot Loeffler knows a thing or two about leadership. He knows about leading a change initiative, getting the most out of high performers, and what it takes to be elite. Scot has worked with some of the most recognizable names in college and pro football as a quarterbacks coach or coordinator. In 2018, he became Head Coach at Bowling Green State University (BGSU) and began the task of turning their football program around. Recently, Coach Loeffler sat down with John Kaplan and John McMahon on the Revenue Builders Podcast to share his experiences and insights on leadership. In a candid discussion, Scot and the hosts break down the strategies he leveraged to engineer a new era of success for BGSU football and how the same tenets apply for leaders of any high-performance team.

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Blog Feature

Categories: Sales Kickoff  |  Sales Leadership  |  Sales Training Initiative

Sales Kickoffs: Removing Roadblocks and Friction

The sales kickoff (SKO) is where you the stage for what’s coming, explain what’s changed and chart the path for success in the next year. But let’s get real. Rallying the troops and rah-rah speeches are great, but they are not what helps land high-value accounts or meet the growth imperative. Moving the needle comes by taking direct action on the day-to-day selling motion. The top performers on your revenue teams appreciate nothing more than having obstacles removed from their path. Clear the runway for them to go after and successfully land high-dollar targets by making efficiency an overt theme across your SKO. In a conversation with John Kaplan on the Revenue Builders Podcast, Tenable COO Mark Thurmond refers to this leadership function as Removing the Friction. In this clip, Mark breaks down how he approaches these conversations and digs into the nuts and bolts of removing roadblocks that impede productivity:

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Blog Feature

Categories: MEDDICC  |  Sales Qualification  |  Sales Transformation  |  Selling Technology

How SaaS Firms Leverage MEDDICC Through Growth Stages

With funding comes responsibility. In the SaaS world, you don't have time to wait. The global SaaS market is growing more rapidly than even optimists projected (18%), and we’re right at the center of it. Over half of the SaaS firms in the world are located in the US.

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