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Tom Peterson

Blog Feature

Categories: Economic Change  |  Sales Enablement Technology  |  Sales Leadership

The Crucial Aspects of Leading Sales Teams Today

Sometimes change comes in the form of a tidal wave: immediate, dramatic, and undeniable. More often, change happens slowly and steadily: hard to perceive until we’ve drifted so far from the shore that we can’t see where we started. Whether you’re trying to minimize “drift” that’s occurred within your sales organization over time or respond to the immediate impact of the turbulent economic environment, ensure you’re focusing on crucial aspects that enable your team to succeed. Remain focused on the fundamental aspects of good selling while using every advantage to stay competitive in the modern selling landscape.

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Blog Feature

Categories: Economic Change  |  Sales Leadership  |  Sales Messaging

How to Lead a Revenue-Driving Sales Force in Today’s Market

What do today’s most successful revenue-driving sales forces have in common? The top teams all feature the same traits: (1) a customer-focused qualification and discovery process, (2) the ability to attach to desired business outcomes (3) and clear, tangible differentiation. How can leaders help their organization achieve these things? By operationalizing a powerful messaging framework.

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Blog Feature

Categories: Podcasts

Latest Podcasts: Building From Within

The roadmap for building effective teams begins with the leader. As sales leaders, we can only command the best possible team when we're operating at our own maximum potential. This month’s guests on the Revenue Builders podcast give insight on the essential building blocks for creating company cultures where teams thrive and exceed collective goals. Tune in as four guests discuss the life experiences which led to their own evolution and personal growth, and how the lessons learned have helped them develop teams that get results, again and again. Listen to the Revenue Builders podcast on your favorite podcast player, so you can easily download, listen and share.

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Sales Pro Central