The world is watching its greatest athletes compete on a level that demands perfection. An Olympic athlete’s success demands near flawless, if not perfect execution. In the sales game, you need to execute the fundamentals with the same precision to be successful.
Fundamental #2 - Sales Execution
Whether it be the butterfly, the 100 meter sprint, or a balance beam routine, Olympic Athletes practice the same things over and over before they ever try them in competition. A good competitor finds a rhythm and nails the execution. Break down your execution into three areas:
- Sales Process – Your sales process should be repeatable and effective in enabling tight qualification, better customer interaction, reduced time and successful results.
- Consistent Message – Your sales team should understand and effectively deliver a consistent sales message based on customer verifiable outcomes.
- Roles and Accountabilities – Your sales process should delineate specific roles and accountabilities for your reps at each stage of the sales process.
Effective execution is vital to the success of your sales organization. Is your team practicing repeatedly to ensure flawless execution? Find the rhythm. Execute. Reap the Success.
