Latest Podcasts: Leading Complex Revenue Processes

This month, the Revenue Builders podcast shared some detailed breakdowns of complex sales processes, growth stages and leadership challenges. Seasoned Chief Revenue Officers shared insights on how they create process rigor to ensure their organization handles high-stakes deals with tact to maximize returns. From complicated deal negotiations, to identifying influential champions, to handling your board of advisors, these episodes deal with some of the biggest execution challenges facing revenue leaders today. Dig into these interviews to learn from leaders who have helped grow companies like Qumulo, Sumo Logic, Modern Health, Crux and more.

We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.

February Featured Episodes:

Breaking Down the Traits of a Champion with Anne Gary

Duration:  16 min

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In this episode of The Revenue Builders Podcast hosted by John McMahon and John Kaplan, Anne Gary, Managing Director at Force Management, dives into the crucial topic of identifying and understanding champions in the sales process. They explore the differences between business champions and technical champions, the significance of the power chart, and the role of coaches. Discover how to distinguish between these key players, the indicators to look for when meeting potential champions, and the importance of aligning with individuals who have both authority and influence within an organization.

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No Shortcuts: Accelerate Your Sales Process with John Donnelly

Duration: 1 hr 4 min

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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by John Donnelly, Chief Revenue Officer at Qumulo. The discussion dives into John's extensive career in sales, his lessons learned, and the evolution of selling enterprise software. Key points include the importance of listening, selling value over features, and the critical role of discovery in the sales process. The conversation also covers the impact of AI on sales operations, specifically in automating BDR functions and optimizing sales activities. They highlight the shift towards AI-driven tools to enhance productivity, personalize customer interactions, and gain real-time insights. The episode wraps up with insights into John's current role at Qumulo and their innovative approach to handling unstructured data in the cloud.

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Sales Competencies at a Startup with Sunil Dhaliwal

Duration: 8 min

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In this short segment of the Revenue Builders Podcast, John McMahon, John Kaplan and Sunil Dhaliwal, founder and general partner at Amplify Partners, explore the board’s perspective on sales leadership. Sunil shares critical insights on selling in the early stages of a startup, knowing when to walk away from a deal, and the importance of transparency in sales forecasting. The conversation dives into the competencies that separate exceptional sales leaders from the rest—honesty, market assessment, and adaptability. If you’re leading sales at a high-growth company or thinking about joining a startup, this episode is packed with must-know strategies.

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Lessons from the Grind: Tackling Complex Enterprise Sales

Duration:  1hr 8 min

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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Steve Fitz, a seasoned Chief Revenue Officer, to discuss the intricacies of selling enterprise software. Steve shares his insights on the importance of customer discovery, executive alignment, and relationship building. He also emphasizes the value of a long-term perspective and the 'grind' mindset in sales. The conversation dives deep into strategies for navigating complex sales cycles, handling procurement, and giving effective feedback to sales reps. This episode offers a wealth of knowledge for both new and experienced B2B sales professionals.

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Complex Sales: Critical Stages in a Customer’s Buying Process

Duration: 1 hr 1 min

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In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Patrick Ball, Chief Revenue Officer at Crux. Patrick shares his journey through various roles and companies, highlighting his unique insights into customer engagement and sales processes. Learn about Patrick's detailed approach to streamlining sales, from initial discovery to Business Value Assessments. Discover how a well-orchestrated engagement model can drive success in complex B2B sales environments, featuring real-world examples from the financial services industry. 

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Never Miss an Episode

We publish new episodes every week. Download, listen and share them with your teams. If there's a topic you want us to cover, email us. You can subscribe to our podcast on all the major streaming platforms, or get new episodes straight to your inbox by subscribing to email updates.

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