If you’re selling in today’s B2B marketplace, you know that buyer behavior has gone digital. Your next prospect has an abundance of content and information out there to consume in his/her decision-making process.
Since, much of that content is being sent out through social media, your sales team needs to take ownership of getting that content in the hands of your buyers. It's essential that they have a way to show value and differentiation through social media.
A digitally-enabled sales team that shares content could be a game changer for your organization. Remember, 84% of C-level and/or VP B2B Executives use social media to make purchasing decisions.
So, how do you enable your sales team to get into a rhythm with sharing content socially?
Read our guest blog on HubSpot for five ways to get started.
