Categories: Sales Kickoff | Sales Leadership | Sales Training Initiative
The sales kickoff (SKO) is where you the stage for what’s coming, explain what’s changed and chart the path for success in the next year. But let’s get real. Rallying the troops and rah-rah speeches are great, but they are not what helps land high-value accounts or meet the growth imperative. Moving the needle comes by taking direct action on the day-to-day selling motion. The top performers on your revenue teams appreciate nothing more than having obstacles removed from their path. Clear the runway for them to go after and successfully land high-dollar targets by making efficiency an overt theme across your SKO. In a conversation with John Kaplan on the Revenue Builders Podcast, Tenable COO Mark Thurmond refers to this leadership function as Removing the Friction. In this clip, Mark breaks down how he approaches these conversations and digs into the nuts and bolts of removing roadblocks that impede productivity:
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Categories: Company Alignment | Sales Kickoff | Sales Training Initiative
This week, we hosted a webinar with Force Management Senior Partner Tim Caito. Tim is our resident expert on sales negotiation and has years of experience planning and leading sales kickoffs. He joined us to share his do's and don'ts when it comes to planning a sales kickoff that drives measurable results on company strategic goals and revenue objectives. Keep reading to learn our takeaways from Tim Caito on the top three actions that will produce SKO results. If you find these valuable, check out the full webinar recording available on-demand. It was an engaging tactical conversation with some intriguing and relevant live audience questions.
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Categories: Sales Kickoff
SKO season is quickly approaching. If your company is making strategic shifts that you need to align your sales organization behind, the time to start defining your execution plan is now. There are good SKOs, great SKOs and ones that unfortunately fall flat. Help your enablement team avoid common mistakes that will negatively impact seller engagement and outcomes. Here are our top resources that sales leaders like yourself have found the most value in:
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Categories: Podcasts
Last month, the Revenue Builders Podcast shared some tactical sales conversations that really dig into the intricacies of winning deals, creating processes, and leading teams with confidence. Hosts John Kaplan and John McMahon speak to several specialized experts with deep practical knowledge on their topics, as well as sharing their own insights and experiences from their decades-long tenure as sales leaders. The conversations cover improving accuracy in forecasting, overcoming common deal obstacles, bringing new technologies to market, the intricacies of mentorship, and managing teams that span multiple generations. Artificial intelligence is also a major theme, as our hosts discuss the new technology that's top-of-mind for many sales leaders. Several guests share insights on how AI productivity tools are poised to change the sales process and how sales leaders can use AI as a force for good with their teams. Dig in to the below episodes to stay up-to-date with the latest in sales trends and strategies from some of the brightest minds in the industry. We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Make sure to subscribe to the Revenue Builders podcast on your favorite podcast player, so you never miss an episode.
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Categories: Sales Kickoff | Sales Leadership | Sales Process
The sales kickoff is a galvanizing moment for a sales organization, rallying the team around their purpose, strategy and goals for the year. As a sales leader, you've likely been a part of many of these kickoff events, and you may be familiar with the quick fizzle that sometimes happens once everyone gets back to their daily responsibilities. Driving behavior change with a SKO is no small feat, but consider the stakes - increasing competition, aggressive sales objectives, and highly guarded budgets - can you afford to invest in an event that doesn't move the needle on your business objectives for the year? Ensure your sales kickoff event makes it out of the conference room (or Zoom meeting) and into the day-to-day activities to drive meaningful impact on revenue. The key to ensuring SKO success beyond the event is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes. Then, commit to making it happen.
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Categories: Front-line Managers | Sales Kickoff
We’ve been a part of making many sales kickoffs successful over the years. One early indicator of a SKO that drives the company’s core revenue objectives all year: front-line manager preparedness. Managers are a critical instrument to driving results after your sales kickoff, helping to reinforce new concepts and best practices throughout the year. Getting them onboarded early and preparing them to lead during and after your event can transform the outcome of your SKO. Here are three ways to support your front-line sales managers before the sales kickoff that will help maximize the impact of your event:
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