Even if you've been selling a long time, there's still value in getting back to the basics. Are you in the middle of an opportunity right now where you know you aren't attached to the biggest business issue? Do you need to do more discovery?
In this podcast, Managing Partner John Kaplan talks through best practices for filling up "the buckets" of the Value Framework, especially if you need to back up an opportunity and do more discovery. Click the image to listen to the podcast on SoundCloud and if you have iTunes, you can listen there.
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