When it comes to running a sales organization, no one can afford to waste time. High-performing leaders focus on where they can provide the most value to their sales reps, before, during, and after sales activities.
Role plays are an often underused opportunity to add value to your sales teams. Done right, practicing important sales conversations with your reps can make the difference between a lost opportunity and a signed contract.
In this podcast, John Kaplan breaks down some of his best practices for conducting effective role plays.
