Categories: Buyer Alignment | Company Alignment | Sales Transformation
Scaling the success that comes with product-led growth (PLG) brings both opportunities and challenges. If your company is aiming to drive ongoing outcomes, while reducing inefficiencies across customer-facing organizations (Product, Customer Success, etc.) you may find value in what Segment prioritized, as a company, to take their organization to the next level.
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Categories: Buyer Alignment | Company Alignment | Sales Leadership
Every sales leader wants to get more out of their current sales team and implement a strategy that drives immediate results. In our recent webinar, Force Management President, John Kaplan, discussed three critical areas where leadership alignment supports sales resilience and growth. We’ve compiled some of the most impactful topics and resources that you may find valuable to support your sales team in hitting revenue goals.
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Categories: Company Alignment | Sales Kickoff
Check out all our sales kickoff resources and tools in the Ultimate Sales Kickoff Resource Guide. Strategizing around this year’s sales kickoff (SKO), coming out of last year’s challenges, may require a shift in your approach. Whether you’re considering a full in-person event, a virtual meeting or a combination of the two, one thing you don’t want to do is wait too long to pull your SKO plan together. Ensure you roll out something strategic that drives the critical business impacts you need. We've helped countless sales leaders roll out transformative sales initiatives as part of their SKO. Those experiences have shown us some common mistakes that leaders often make when planning their SKOs. Here are our top four and how to avoid them.
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Categories: Company Alignment | Sales Kickoff
This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our sales kickoff resources, best practices and tools here. One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. Given the current economic landscape, your company's strategy may be evolving or shifting. Sales alignment with the yearly goals of the company are critical. Because you have a limited amount of time and frankly, attention of your attendees, it’s important that you ensure what is presented and delivered during the SKO supports your team’s ability to execute next year. As the external market continues to shift, your salespeople will likely welcome the transparency on business initiatives and support for hitting critical revenue targets. Focus on the areas below to align your company’s business strategy to your SKO agenda:
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Categories: Company Alignment | Sales Messaging
Acquiring a company can be an exciting time for an organization. It may bring new capabilities and solution differentiators, perks for employees, verticals to target, etc… On the flip side, an acquisition also brings the challenge of incorporating updates and changes into the sales function. Depending on what was acquired, it may bring changes to your sales process, your qualification process, your negotiation frameworks and/or your sales message. Putting a disciplined plan together that equips your teams to execute at the buyer-level is critical. That plan often starts with your sales messaging framework. Here are key areas to consider as you start aligning your sales team after an acquisition.
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Categories: Company Alignment | Front-line Managers | Sales Messaging
If you're a sales leader, it can be helpful to hear from others in your role to know how they’re dealing with similar challenges and where they’re finding success. We recently talked sales challenges with a group of sales leaders in the high-tech industry, as part of an event with Modern Sales Pros. The organization leads several peer-to-peer discussions and virtual events throughout the year. Not surprisingly, other company leaders are focusing on improving their organization’s ability to compete and perform. Here were our top three takeaways from the conversation:
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