Categories: Company Alignment | Sales Transformation
There are hundreds of sales consultants and trainers in the marketplace. All of them promising a motivating and change-filled program for your reps. However, anyone who has been in the sales game for awhile knows that many of these sales programs fall flat. Sure, they can be motivational for your team, but if the right steps aren't taken before the training, the initiative loses steam the minute the compelling speaker leaves the room. There are a lot of steps that a leader needs to take to create lasting change, but one key component to any successful change initiative, is to ensure that the content, tools and processes are customized to your organization and your buyers.
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Categories: Company Alignment | Sales Messaging | Sales Qualification
The fastest path to improving sales results is to effectively translate the business strategy into execution, at the critical point of sale. Your salespeople need to be equipped to act in a way that's focused on nothing but the buyer. That focus is the key to enabling your sales team to execute repeatedly at the buyer-level.
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Categories: Company Alignment | Sales Leadership
Who doesn’t want to lead an elite sales organization? Leading an elite sales organization starts with building the content, processes and tools that drive the quadrants of sales effectiveness – message, sale, plan and talent. Beyond those areas are key tenets that top sales leaders follow. Their adherence to these fundamentals result in higher performance, increased productivity, revenue and market share.
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Categories: Company Alignment
Understanding the value you provide your customers is a critical component to a company meeting its revenue numbers quarter after quarter. In B2B organizations, it’s not just the sales and marketing departments who need to understand this value. It’s every person along the customer engagement spectrum. Remember, once you create value in your sales process, you need to capture the value in delivery. Communicating your value and differentiation effectively, requires a shift in mindset, an understanding that you aren’t providing product features, widgets and SKUs. You’re providing value that helps your customers achieve critical positive business outcomes that have bottom-line impact.
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