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Categories: Economic Change  |  Sales Kickoff  |  Sales Messaging

Start the Year Strong: What Top B2B Revenue Leaders Are Doing Now

The start of the year is an opportunity to capitalize on the mindset of a fresh start. Your revenue teams are setting their goals and habits for the new year, and SKOs and strategy sessions are shifting their approach. The first month or two will be crucial in setting the foundation that will determine your organization’s success this year. Now is the time to lay out a bold strategy and empower your teams to take control of closing bigger deals, stacking pipeline, and driving toward organizational goals. Here are three strategies that leaders are using to start the year strong with a message that delivers ROI and aligns with your broader vision for growth and profitability.

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Blog Feature

Categories: Economic Change  |  Sales Messaging  |  Sales Negotiation

Four Negotiation Skills to Arm Your Sellers with Right Now

Today's sales environment is highly competitive. Recent economic hurdles mean that many buyers are adopting more complex purchasing processes, and sales organizations are looking for any way to preserve vital margins. You have ambitious revenue goals for the year - you can't afford for your sellers to resort to discounting to close deals.

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Blog Feature

Categories: Economic Change  |  Sales Kickoff

How to Define a High-Impact Priority for Your Sales Kickoff

As a new fiscal year approaches, sales leaders face a critical task: setting the right priorities for your Sales Kickoff event. The past year may have presented new challenges for your sales team, whether due to external market factors or internal changes as your organization scales to pursue greater revenue. Those challenges can be opportunities for your team to learn and strengthen your approach in the coming year.

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Blog Feature

Categories: Economic Change

5 Areas of Focus for Your SKO in the Current Economy

Ongoing uncertainty in our economy may demand a strategic pivot for how you reach revenue goals in your sales organization in the coming year. Like many sales organizations, you may have faced new challenges due to economic shifts this year. As we enter into sales kickoff planning season without a clear picture of what next year will look like, the challenge becomes identifying which priorities are most critical to devote resources to. Your sales kickoff is an opportunity to create the momentum your team needs to tackle whatever happens in the coming year. Take advantage of that opportunity by using this event to align on strategic initiatives, reinforce core methodologies, and lay the groundwork for habits and practices that will drive revenue even through the unexpected. Start making your plan now to reinforce these priorities before, during and after the SKO so you can ensure a high-impact event that helps your team successfully move through a challenging environment and hit revenue targets.

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Blog Feature

Categories: Economic Change  |  Partners  |  Sales Leadership  |  Scaling Sales

3 Steps to Develop Your Channel Partner Program

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula: Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

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Blog Feature

Categories: CRO Best Practices  |  Economic Change  |  Sales Leadership

Q&A with Top Sales Leaders: Navigating Success in a Challenging Market

We recently hosted a panel discussion with several top revenue leaders in the sales industry, facilitated by sales veteran and Force Management Partner Brian Walsh. Boomi CRO Marcy Campbell, NWN Carousel CEO and President Jim Sullivan, and Battery Ventures Operating Partner Bill Binch joined us to share each of their unique perspectives on what's driving positive revenue outcomes for sales organizations in our ever-changing economic environment.

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