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Blog Feature

Categories: Product-Led Growth  |  Sales Leadership

Product-led Growth: What CROs Prioritize to Drive Critical Outcomes

Product-led growth (PLG) can propel emerging portfolio companies forward. Some of these companies scale that success and significantly reduce time-to-realization, while others face complex sales execution challenges that they aren’t able to overcome. What do successful CROs prioritize to enable their sales organization to achieve critical company outcomes?

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Blog Feature

Categories: Buyer Alignment  |  Company Alignment  |  Sales Leadership

Q&A: Leadership Actions That Support Revenue Growth

Every sales leader wants to get more out of their current sales team and implement a strategy that drives immediate results. In our recent webinar, Force Management President, John Kaplan, discussed three critical areas where leadership alignment supports sales resilience and growth. We’ve compiled some of the most impactful topics and resources that you may find valuable to support your sales team in hitting revenue goals.

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Blog Feature

Categories: Sales Kickoff  |  Sales Leadership

Taking on a New VP of Sales Role? Key Resources to Help You Get Started

You’ve put in the work to achieve your new position and now you’re aiming to make an immediate impact on sales success. We’ve pulled together some of our most popular resources that apply to people in a new sales leadership role. As you build your execution plan, leverage these insights to avoid setbacks and implement a strategy that gets results.

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Blog Feature

Categories: Sales Leadership

Top 5 Takeaways from Our Conversation with John McMahon

Five-time CRO John McMahon’s book, The Qualified Sales Leader: Proven Lessons from a Five Time CRO, has been at the top of sales leaders’ reading lists since it was published in April. McMahon recently joined John Kaplan on The Audible-Ready Sales podcast to discuss the book’s themes and key takeaways for sales leaders. Listen to their conversation here. Here are our top five takeaways from the conversation.

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Blog Feature

Categories: Sales Leadership

Balancing Short-Term and Long-Term Sales Goals: 3 Strategies for Success

I often have the conversation on “balancing long- and short-term sales goals” with sales leaders. Finding the time to fix execution gaps that you know exist, while in the flurry to hit your number is a common challenge. So the question becomes, “How do you handle the pressure of the quarter while ensuring achievement of the long-term goals for your sales organization?”

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Blog Feature

Categories: Sales Kickoff  |  Sales Leadership  |  Sales Process

Don’t Let Your Sales Initiative Fail: Lead from the Front

With any strategic change initiative, there’s always the question of whether or not it will stick. Anyone who’s been involved in a sales transformation knows, going from point A to point B, the desired future state, is no simple feat. The key to ensuring your change initiative’s success is to understand what it takes from the sales reps, managers and yourself as the leader to drive lasting outcomes. Then, commit to making it happen.

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