Categories: Differentiation | Sales Messaging | Scaling Sales | Unicorn Companies
If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any private company – to reach a valuation of $1 billion without an IPO. As a revenue leader, your success is tied to securing growth, increased returns, and higher valuation. So what do unicorns and their leaders do differently that sets them so far apart from the competition?
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Categories: Economic Change | Sales Kickoff | Sales Messaging
The start of the year is an opportunity to capitalize on the mindset of a fresh start. Your revenue teams are setting their goals and habits for the new year, and SKOs and strategy sessions are shifting their approach. The first month or two will be crucial in setting the foundation that will determine your organization’s success this year. Now is the time to lay out a bold strategy and empower your teams to take control of closing bigger deals, stacking pipeline, and driving toward organizational goals. Here are three strategies that leaders are using to start the year strong with a message that delivers ROI and aligns with your broader vision for growth and profitability.
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Categories: Customer Success | Sales Messaging | Scaling Sales
A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164). Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.
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Categories: Economic Change | Sales Messaging | Sales Negotiation
Today's sales environment is highly competitive. Recent economic hurdles mean that many buyers are adopting more complex purchasing processes, and sales organizations are looking for any way to preserve vital margins. You have ambitious revenue goals for the year - you can't afford for your sellers to resort to discounting to close deals.
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Categories: Sales Messaging | Selling Technology
Artificial Intelligence (AI) is a fast-growing new market sector. Recent estimates show more than 75,000 AI companies exist, with more than $107B invested in these types of companies over the last two years.
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Categories: Buyer Alignment | Company Alignment | Sales Messaging
Consumption pricing is associated with some of the fastest-growing SaaS companies of the past few years, including Snowflake, Datadog, Zscaler, and MongoDB. The consumption-based pricing model is popular because it helps these types of companies manage costs and gives the customer more control and transparency in how much they’re billed. But if the customer doesn’t directly see the value of your solution, they may stagnate or even fall in their usage. While commitment may be easier to gain on the front end without an upfront price tag, if the goal is to drive usage and growth over time, consumption model companies must constantly be proving their value. We can picture this as two sales cycles - one to close the deal, and one ongoing cycle to close the consumption. Companies that have been successful in driving sustained growth with a consumption model do so by achieving three critical levels of alignment.
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