How to Scale Product-led Growth

When aiming to scale PLG success, at some stage company leaders focus on evolving their go-to-market motion, John and Joe discuss those shifts.

• The common, company-wide benefits and challenges of scaling PLG success.
• How to scale PLG success and support the sales motion.
• When to invest in go-to-market distribution and customer success.

With various sales execution challenges to consider, John and Joe discuss why implementing a Value Framework is key to ensuring sales growth.

• Making the shift to selling on value versus features and functions.
• How to enable a clear focus for product and engineering teams.
• How a value framework helps companies improve retention and expansion rates.

John and Joe talk through why it’s critical to capture commitment for your initiative from board members and cross-functional leaders.

• The key challenges of driving a company-wide initiative.
• Key ways to capture cross-functional participation and alignment.
• The benefits of getting clarity around solution value and differentiation.

Segment’s tremendous growth is an example of what it takes from C-suite executives, board leaders and companies as a whole to scale PLG success.

• $3.2B acquisition by Twilio
• 150% growth in ARR over a two-year period
• Increased efficiency in Product and Customer Success