After growing rapidly from start-up to over $100M, Patra looked to elevate their go-to-market strategy and migrate from a price-transaction approach to a consultative approach. One year after partnering with Force Management, Patra results included a143% increase in Win Rates, 48% increase in Average Deal Size, shorter sales cycles, more deals over $1M, and a formalized processes for onboarding framed by Command of the Message and MEDDPICC.
