Leveraging Product-Led Sales for Growth
with Alex Bilmes

Join hosts John McMahon and John Kaplan in a profound exploration of Product-Led Growth (PLG) and its seamless integration with traditional sales strategies. Guest expert Alex Bilmes, CEO of Endgame, shares practical insights and strategies for revenue leaders aiming to leverage product data to supercharge their sales efforts. Discover how PLG, far from being a threat to sales, serves as a force multiplier when intelligently integrated. Gain valuable perspectives on aligning product signals with conversion and expansion, making sales teams more efficient, and navigating the evolving landscape of modern go-to-market strategies.

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Go in the barrel with John McMahon and John Kaplan every Thursday as they interview leaders, who’ve been there, done that and delivered results.