Top CEOs and sales leaders are adopting an agile approach and revising sales plans to maintain momentum in our changing market. Through all of their actions one thing is certain: being close to your customer today is crucial to surviving tomorrow.
As we continue to rediscover, the one thing that remains constant is change. Sales leaders who come out ahead are the ones that stay attuned to the changing needs of their customers, and align their messaging and solutions behind those needs. What are you doing to maintain momentum, differentiate your solutions and increase your competitive edge? Use these resources to increase your ability to compete.
Now is a good time to get a quick snapshot of your team’s performance. Determine which mission-critical sales area to focus on, whether it’s (1) ensuring sales alignment with company goals (2) making your talent a competitive advantage or (3) improving business predictability.
3 Key Strategies to Cultivate a Customer-Focused Mindset Summary: Budgets are tightening, and decision makers are under increased scrutiny. Get customer-focused with your sales process, so the buyer views your solution as vital to their success.
How to Become a Must-Have Solution for Customers in Any Economy Summary: Leaders, align your organization behind a common goal: tangible success outcomes for the customer. Support your salesforce by providing them with a repeatable value-based framework for sales messaging.
In the Revenue Builders podcast, our hosts John McMahon and John Kaplan talk to Navy SEAL combat veteran and author of Embrace the Suck, Brent Gleeson. Brent talks about his journey from the finance world to the military, the traits that make a successful Navy SEAL, and how the mindsets he learned in training benefited him in his post-service business career. His mantra, “embrace the suck,” encourages leaders to do one hard thing every day and consistently push the boundaries of their comfort zone.
Changes in the economy mean that most sales leaders are making a shift in strategy, but no strategic pivot is immediate. However, by implementing a robust qualification system, specific to your product’s value, you can immediately improve forecasting and ensure resources are being devoted to deals that will bring in wins this quarter.
Sellers need to be able to tie your solution directly to the business outcomes that will capture buy-in from each decision maker. Here are 3 strategies for leaders to drive high-level execution of selling best practices that get results in times of economic uncertainty.
While we all struggle to maintain momentum, it can be challenging without effective messaging and sales enablement processes in place.
Our methodologies move the needle.
