Marketing and Sales Alignment With Meagen Eisenberg
Marketing a travel platform in the middle of a pandemic is not ideal, but TripActions CMO Meagen Eisenberg turned the challenge into an opportunity. In this episode of the Revenue Builders podcast, John Kaplan and John McMahon talk to Eisenberg about what it takes to build company alignment in the toughest of circumstances. She’s a veteran executive who has led 17 successful exits since 2011. In a conversation packed with insight, Eisenberg discusses tough decisions around product-led growth, how to drive alignment between the CMO and CRO, and how to hire the right people for growth.
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