Force Management Embeds Methodologies in AI Selling Tools Through Strategic Partnerships

New partnership program activates Command Series methodologies through powerful AI selling tools from Gong, Replicate Labs, and WINN.AI

[Charlotte, NC] February 26, 2025—Force Management, provider of elite sales solutions, announced the launch of its AI-focused Tech Partner Program, fortifying its methodologies through integrations with leading AI selling technologies that improve the proficiency and productivity of go-to-market teams.

“AI provides an incredible opportunity for our customers to improve sales performance, but without the foundation of a powerful selling methodology, the technology can’t always drive the needed business outcomes,” said Paul Giaconia, Chief Product Officer at Force Management. "These partnerships will enhance the effectiveness of our established selling methodologies, such as Command of the Message® and MEDDICC, by integrating them into sales workflows. This will help companies fully leverage their investments in both Force Management and these advanced AI technologies."

Force’s existing collaboration with Gong, a leading revenue AI platform, has already shown promising results for early adopters.

“Partnering with Force Management provides Gong users the ability to embed Command of the Message and other Force programs into selling activities and strategies,” said Rob Moyer, Head of GTM Partnerships at Gong. “We are excited to partner with a company that embeds critical reinforcement into its methodologies and is so focused on customer results, much like we are at Gong.”

Initial strategic partnerships also include Replicate Labs, a leading sales coaching solution, and WINN.AI, a real-time AI sales assistant.

Joint customers at Replicate Labs can leverage AI-driven sales coaching underpinned by Force Management methodologies tailored to each individual. 

“Force Management is a true expert at sales and sales training, and we are beyond excited to pair their expertise with our coaching technology,” said James Pursey, Founder of Replicate Labs. “That means reps get relevant and consistent coaching tailored to both the sales process and real buyer needs.”

WINN.AI’s solution helps Command of the Message and MEDDICC customers with real-time guidance that reinforces these methodologies live on the call and with automated CRM updates.

“We’re thrilled to partner with Force Management and bring their deep expertise and proven sales methodologies together with our real-time AI assistant,” said Eldad Postan-Koren, CEO and Co-Founder of WINN.AI. “Together, we empower sales teams to drive higher performance, consistency, and efficiency, unlocking the full potential of revenue teams.”

Force’s official AI Tech-Partner Program will continue building on these existing partnerships while providing a structured process to add additional partners to its ecosystem regularly.

Force Management has always maintained a “draft-in” approach with customers, helping them embed elite sales execution into current technology investments. These partnerships, and others like them, allow Force to meet customers where they are, integrating cutting-edge technology into programs while providing more efficient and data-driven services.

About Gong

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends, driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers

actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential.

About Replicate Labs

Replicate Labs helps develop top-performing reps with personalized, on-demand coaching that stays true to your business and your buyers. Their AI Sales Coach, Cate', works side-by-side with each rep just like a human coach – deciding on a goal to work towards, building a coaching plan and delivering the plan within the rep's workflow and timeline. Cate acts as an extension of the management function, operating independently or in partnership with leaders to drive consistent, relevant and measurable improvement.

About WINN.AI

WINN.AI’s real-time AI assistant helps revenue teams win more deals with less hassle through its innovative real-time coaching and CRM updating features. The WINN.AI assistant acts as an extra pair of hands during meetings, giving salespeople the freedom to focus their attention entirely on the customer. For reps, WINN fosters more authentic conversations with prospects while completely automating administrative work. For leaders, this means stronger alignment to best practices and proven methodologies, faster onboarding, and increased sales productivity.