Mark Thurmond, Former SVP of WW Sales
The value of Command of the Talent is that it builds alignment around key activities that power your teams' ability to hire and retain top sales talent. This engagement helps sales leaders take ownership of developing the talent on their teams. This phase ensures the tools we develop are aligned to your company needs and current processes. This alignment ensures that the methodology is embedded in a way that drives execution.
In this phase, your teams gain access to Ascender®, which will provide them with daily content and regular live events that focus on qualification and value-based selling best practices.
Delivery is when the program is launched to the sales organization based on the content that was created during the previous stages. We roll out the customized tools that will drive execution in the sales organization.
Our delivery approach is focused on making the concepts practical. Concepts can be immediately applied after training. Additional reinforcement and training pre-work is managed through Ascender, our sales acceleration platform. Managers have access to our live team events that help reinforce coaching best practices.
During the sustain phase, we ensure that the desired behaviors are adopted in the short-term and sustained in the long-term, resulting in the necessary ROI for the initiative.
Our methodology focuses on adoption from the start so immediately after training, your leadership teams, managers and reps understand the critical activities that need to take place to leverage Command of the Talent in their work environments.
Ascender, our sales acceleration platform drives reinforcement through its daily content, ongoing curriculum, community and live events. The platform helps to keep best practices top of mind and drive consistent reinforcement.