Pawan Deshpande is a serial entrepreneur and angel investor, and a Head of Product & Growth at Linea. He has founded multiple successful companies, including Curata, a content marketing and analytics software company. Pawan has extensive experience in customer success and has implemented a critical care framework to improve customer retention and satisfaction. In this conversation with John McMahon, Pawan shares his experience with customer success and introduces the concept of critical care, a proactive approach to customer support. He discusses the mindset shift required for effective customer success and the potential for upselling within the customer success role.
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