In today’s competitive selling environment, it’s important to focus your kickoff on mission-critical sales priorities. Customer needs are always changing, as are market dynamics. It’s important to pivot your approach to SKO planning to account for what is driving value for your clientele right now.
Forward-thinking sales leaders are already finding ways to use their kickoff as a way to build momentum around changes in their company's revenue strategy or their customers’ evolving needs. Use your SKO to motivate your team, push for performance and kickstart the plan to execute against revenue targets.
Whether you’re considering a full in-person event, a virtual meeting or a hybrid of the two, one thing you don’t want to do is wait too long to pull your SKO together.
Use these resources as you plan your SKO and define how to help your organization hit revenue goals.
Your SKO objectives are a critical component to executing a successful event, no matter if you're doing it virtually or in-person. Do you or your executive team know what you’ll need to align your entire sales organization on for success after your SKO event is over? Here are a few things to factor in when you begin to set clear objectives for your next sales kickoff.
Review five actions sales leaders take to drive results after a sales kickoff or training initiative. Actions that help sales teams and accelerate growth.
One of the keys to a successful sales kickoff is to execute it in a way that aligns with your organization's overall business strategy. From there, your SKO agenda should be prioritized by the objectives and the outcomes you want the event to drive as it relates to that strategy. Here's what to consider.
While there are many goals associated with the typical SKO, one that’s often overlooked is seller retention. The SKO is your opportunity to articulate what’s expected of your salespeople next year, and how you’re going to help them get there. What you do (or don’t) say will have a large impact on your sales team’s actions after they log off or return home from your SKO. Here's what you should cover.
The key to making a sales initiative stick is to have a plan for results-driven adoption and reinforcement. When putting your investment into a sales initiative, what happens after the so-called training is almost more important than what happens in the actual delivery of the training.
Here are a couple of best practices we encourage our clients to put forth when launching a sales initiative tied to a sales kickoff event.
While the work may start at the SKO event, it’s critical that there’s also a plan to maintain momentum beyond the event, measure ongoing performance and drive the adoption of new sales behaviors. The SKO is your biggest opportunity to equip your sales organization to sell next year. Incorporate adoption planning from the early stages to ensure ROI.
Set your entire organization up for success. We can help you plan strategic directives and ensure alignment with initiatives that feed overall growth and revenue goals.
