4 Pieces of Social Media Content to Drive Sales Effectiveness

The key to using social media effectively, is to consistently share information of value. If you’re in sales, you likely have a social media network filled with people who are looking to generate more revenue per rep and improve overall sales effectiveness. 

We’ve outlined five pieces of content that any sales manager or executive can relate to. Use these messages over the next week to show your own value with your social media networks, your colleagues and your own sales team.

Click the Twitter or LinkedIn links to easily share the content with your teams.

1. Improve Your Sales Discovery Process

Force Management’s Brian Walsh just posted a three-part series on Improving Your Sales Discovery Process. Even if you’re a veteran seller who prides him/herself on effective discovery, there are some great reminders in this series about how to uncover the biggest business problem.

2. 5 Ways to Beat the Competition  

If you want to repeatedly hit your revenue numbers, you need a sales team that can effectively articulate differentiation. Prospects not only need to see the value of your solution, they should also clearly understand why they should do business with your company, rather than your competitor. This slideshare provides 5 tips well worthy of a social media post.

3. How to Ensure You Maximize Your Prospect’s Time in Your Next Sales Meeting

Driving repeatable success in a sales organization requires a sales team that articulates value in terms of customer outcomes. It also requires salespeople who are audible-ready to maximize any opportunity they have in front of a decision maker. This blog post provides key tips on maximizing your prospect’s time in your next sales meeting. 

4. How a Sales Franchise Mindset Can Improve Accountability on Your Sales Team 

When our clients come to us to improve their sales planning processes, they often have a misdirected focus. Their sales teams are spending too much time “working around the opportunities.” The key to driving qualified pipeline, however, is focusing your team on the territory, not opportunities. This link describes how you as a manager can add value to your sales team by improving your sales planning process.