Categories: Sales Process
I had an economics professor named Father Hohmann. He was a Jesuit Catholic priest with short white hair that still managed to be unkempt, a smoker’s gravelly voice and a wicked Boston accent. He approached the principles of macro-economics by contrasting the commodities of “guns and buttah." He was also fond of saying “econawmics is nawt an exact science." Well neither is sales and it’s all the customer’s fault.
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