Categories: Sales Conversation | Sales Negotiation
Even the most experienced salespeople can find themselves in the middle of a challenging sales opportunity that they’re struggling to either move ahead or close. Take a step back to reassess your deal. How you can compel your buyer to action? After all, they've got problems they need to solve. Here are three common sales scenarios we see when deals are stuck and simple steps you can take to correct your course, or avoid the same challenges the next time around.
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Categories: Sales Conversation
Accelerating growth is not always about closing new opportunities. It’s also about getting more out of the opportunities you have. That’s why the most successful companies are focused on cross-sell and upsell strategies, as well as net new business. How do you create and capture continued value for your customers? If you’re responsible for cross-sell and upsell opportunities within your organization, here are some key steps you can take to improve your ability to cross-sell and upsell within your customer accounts.
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Categories: Sales Conversation
When you’re successful at staying aligned with your buyer, you can drive interest, urgency and access to the key decision makers. However, there are various moving parts to effectively aligning your sales activities and conversations to your buyer, especially if you’re selling enterprise B2B solutions where multiple buyers are involved. We cover generating buyer alignment throughout the sales process in many episodes of The Audible-Ready Sales Podcast. Here’s a rundown of some popular episodes that may help you adjust your approach:
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Categories: Sales Planning | Sales Process
Healthy sales pipelines and accurate forecasts are grounded in structured territory, account and opportunity planning processes. Think about your most critical accounts. Do you have an effective plan set up around your top accounts? How are you going to improve and/or expand your organization’s position within those organizations?
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Categories: Podcasts
One of the most succinct pieces of advice our sales performance experts often share with reps is to go in curious and listen. Going in curious means you’re not going in assuming you know what the buyer's problems are. Instead, you’re asking great questions and letting the buyer do most of the talking. The conversation should be focused on buyer needs, challenges, and desired outcomes. Remember, opportunities are won and lost on effective discovery. You can't be a best-in-class seller if you can't ask great questions and actively listen to your buyer’s answers.
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Categories: Sales Negotiation
There isn’t a salesperson out there who hasn’t dreaded a meeting with procurement. After all, that’s where late-stage opportunities (those you’ve spent countless hours on) may hit detrimental roadblocks. It’s important to remember that a professional buyer, just like your other decision makers, has specific interests and value drivers just like everyone else. It’s up to you to understand, influence and align those factors with your value and differentiation. Here are tactics you can use to win more and help professional buyers be a hero in their organizations.
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