Categories: Podcasts
If you are trying to move a sales opportunity forward, there is no better way than to ensure you're linking a solution to an issue that's mission critical to an organization.
Every salesperson on every deal needs to have three things nailed - Positive Business Outcomes, Required Capabilities and Metrics. If you're struggling to close an opportunity, it's likely you are lacking one of these critical components. Remember, today's metrics and positive business outcomes are tomorrow's proof points.
Listen to John Kaplan talk through the importance of these three components in this Friday Fundamentals edition of the Sales Hacker podcast.
