We often tell our Command of the Message® reps that there is as much differentiation in how you sell as there is in what you sell.
With more and more B2B buyers researching products and solutions digitally, there has never been a more urgent time to ramp up on your digital sales process. Effectively engaging the digital and connected buyer can be a differentiator for your sales team.
Brian Walsh breaks down five ways to differentiate how you sell by connecting to the digital buyer.
Read his guest blog post for Salesforce.