Categories: Sales Conversation | Sales Discovery Process
Every sales team strives for the same essential goals: More deals, larger deals, faster closes. We all know that whom the sales person speaks to and how they move the customer through the sales process profoundly impact these goals. But in an ever-shifting B2B buying landscape, and more decision makers as part of the process, it can be even more difficult to engage the people who have the authority to allocate funds for a pricey purchase. It boils down to a salesperson’s ability to attach to the customer’s largest business problem. Salespeople who speak to low-level problems will be delegated to low-level employees. If the salesperson talks like a network administrator, they will find themselves only selling technical solutions. When you’re bogged down with conversing back and forth with those who have fixed budgets, you may close opportunities but you won’t gain any traction increasing your deal size. Remember:
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Categories: Sales Conversation
Even the most successful salespeople have to remind themselves about sticking to the fundamentals. When we've had some selling success, it's easy to rest on our laurels and forget the basics that helped drive our numbers in the first place.
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Categories: Sales Conversation
Building Positive Business Intent should be a goal with every one of your customer contacts. It’s a simple concept, but it’s not always easy. There’s not a cut and dry method to achieving it. Rather, it needs to be an underlying component to how you conduct business.
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Do you feel like you’re stuck in a sales rut? Are you taking the same steps with each prospect, without seeing any improvements to your sales success? It’s easy to take high-level strides to improve your overall sales process. But, making time daily to optimize your approach and sharpen your skills is difficult when you have dozens of emails to respond to or prospects you want to contact. If you want to get real results for your sales efforts, it’s time to add a few new tools to your sales arsenal.
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Categories: Sales Discovery Process
If you want to find the business issue with the largest impact, you need to be able to execute an effective discovery process that enables you to drill down on a business issue and demonstrate your own positive business intent. You need solid questions, if you want to effectively map your value to their business problems.
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Categories: Competitors | Sales Discovery Process
Opportunities are won and lost on discovery. The ability to ask great questions in your sales conversations is one of the most common traits for elite salespeople. The greater your depth of awareness of the prospect's problem, the better equipped you are to sell a high-value solution to match. Still, many salespeople struggle with getting prospects to truly reveal negative consequences and challenges with significant business impact. We've pulled together some of our best practices for executing a great discovery process:
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