Categories: Sales Conversation
Effectively executing your sales conversations is the cornerstone to your success quarter after quarter. It may sound simple, but human behavior is heavily influenced by the words we use. Knowing the right words to remember—and which ones to forget—can make the difference between a conversation that moves an opportunity forward and one that stops it in its tracks.
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Categories: Sales Conversation
It’s all too common for salespeople to get caught in conversational limbo while the “gatekeepers” of a prospective company relay messages to and from the actual decision-maker. This form of selling is inefficient and stifles your revenue momentum.
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Categories: Sales Conversation
Your Challenge We’ve all been in this conversation at one time or another in our sales careers. Your prospect may understand some of the value you can provide, but is also considering using internal resources to achieve the same result.
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Categories: Differentiation | Sales Conversation
Your Challenge Understanding the best way to differentiate against your competition is critical to being an effective salesperson. The “Do Nothing” competitor is always one of the toughest. Who has instant access to the decision maker? Who is always part of the sales opportunity whether you are or not? The dreaded “Do Nothing.”
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Categories: Sales Conversation
Occasionally salespeople will sign up for the challenge of trying to sell me something. This doesn’t always end well, but is usually entertaining. I’ve had a few recent experiences with SaaS software providers trying to sell to me and I found myself thinking about John Kaplan and his comments around Seller Deficit Disorder. This common “ailment” encompasses two of the biggest complaints buyers have about sellers: You don’t understand my business. You don’t listen.
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Categories: Sales Conversation | Sales Process
In complex B2B sales, research shows that more and more decision makers are needed to make the sale. The recent CSO Insights Sales Performance Optimization report showed that 76% of B2B deals involved three or more decision makers. Thirteen percent had six or more. This can be seen as a challenge or an opportunity for a salesperson. Sales conversations with multiple buyers can work for you or against you. Here are a couple of scenarios to consider:
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