Selling to Decision Makers, Part 2 with Anthony Parinello
One of our MOST requested guests is back for a Part 2! Tony Parinello is the bestselling author of Selling to VITO - the Very Important Top Officer. Tony knows how C-suite leaders think and what it takes to get them on your side in a deal. Today, John McMahon and John Kaplan talk to Tony about VITO priorities and how to win consistently with this stakeholder group in a game-changing episode for both sellers and leaders. Dig in and get in the mindset of how your team should be approaching these high-stakes conversations.
