Leslie Venetz is a corporate sales trainer and sales-led GTM consultant. She has made over 100,000 cold calls, was a 3x Head of Sales & is now the Founder of Sales Team Builder. Leslie uses her expertise to help teams talk WITH their prospects instead of AT them. In this conversation, Leslie shares her expertise on cold calling, providing tips on how to maximize success before making a cold call, including creating a segmented and niche list and conducting research on the prospect's business challenges. She also discusses the elements of a compelling cold call pitch and the importance of curiosity, conversation, and conclusion in handling objections. Leslie advises on the best practices for follow-up calls and offers insights on the ideal time to make cold calls.
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