What to Prioritize to Drive
Critical Company Outcomes

When defining sales priorities, understand the first steps you can take to capture necessary input and support from company-wide stakeholders.

• How to use your first 90 days to define sales execution challenges and their bottom-line impact.
• The benefits of gathering early input from your company's leadership, board and sales team.
• How to build cross-functional consensus around go-to-market shifts.

John and Joe talk through why it’s critical to capture commitment for your initiative from board members and cross-functional leaders.

• The first steps you can take to capture board buy-in, support and input for your initiative.
• The key benefits from working with the board throughout your transformation process.
• How capturing early board buy-in can help drive company-wide commitment for your transformation initiative.

When aiming to scale PLG success, at some stage company leaders focus on evolving their go-to-market motion. John and Joe discuss those shifts.

• The impact improving buyer alignment has on a company's flywheel.
• How to generate cross-functional alignment behind customer outcomes and operationalize it in a scalable way.
• How buyer alignment can improve productivity across customer-facing organizations.

Segment’s tremendous growth is an example of what it takes from C-suite executives, board leaders and companies as a whole to get to the next level. Today, Segment's ongoing success and rapid growth have garnered the attention of the marketplace:

• $3.2B acquisition by Twilio
• 150% growth in ARR over a two-year period
• Increased efficiency in Product and Customer Success