Categories: Sales Kickoff
It is never too early to start thinking about your sales kickoff, whatever it may look like. Having a specific plan to align the event with the overall company growth goals and objectives for the year is critical to not only the event's success, but will help drive results after the kickoff. Going virtual for this year's event may also bring up new considerations and shifts in how you approach the event altogether.
The best sales leaders in the world understand these events, regardless if they're in-person or virtual, are about more than just an "event". Used strategically, they can align the overall company on what's most important - the customer. That's why we've been writing a lot about the sales kickoff these past few weeks. The more your event is aligned with company-level objectives, the more it will set your salespeople up for success in the next four quarters.
Whether you're in sales enablement, sales leadership or the c-suite, you may find value in our sales kickoff resource page. We update it every year with relevant content and each year it receives a lot of traction. The links below are some of the most popular pieces of content on the page. Since other people are enjoying them, you may too.
What Changes in a Virtual Setting
If you're considering moving forward with your sales initiatives, but concerned about delivering them in a virtual environment, this diagram may help you adjust a few key areas to drive success. You can see exactly what changes in a live, virtual sales training session and compare it to what you and your sales would experience at (and after) an in-person event.
Shifting from SKOs to Strategic Sales Initiatives
The typical sales kickoff event is going to look different this year. An in-person event is becoming more and more unlikely, leaving company leaders to invest in strategic sales initiatives that they can launch virtually, during the time of their would-be SKO. Here's how this shift can get your company aligned on what's needed from them bridge critical gaps in achieving their 2021 goals.
The Benefits of a Virtual Sales Training Engagement
There are many sales leaders who are trying to decide when to move forward with a new sales initiative. Even you may already be thinking through how to approach your next sales kickoff or when you can ramp up your sales team on a new sales execution transformation initiative. We sat down with Force Management's Chief Operating Officer Dave Davies and Brian Walsh, Managing Director of Facilitation and Delivery, to discuss how sales organizations are moving forward right now in a remote environment. Watch and learn why our approach to virtual sales training has differentiated us in the marketplace.
Chart a New Mindset for Virtual SKO Success
We work with sales organizations every day, and when it comes to sales kickoff events, we’ve seen it all — the good, the bad and the ugly. The best sales kickoffs start with a shift in mindset and involves critical steps that you need to take right now. It's never too early to plan. Take a look at this digital eBook and use it to help guide you to a successful, virtual SKO.
