Force Management Newsroom Archive

Ascender® Celebrates 2-Year Anniversary

Written by Force Management | Sep 9, 2024 3:43:32 PM

CHARLOTTE, Sept 9, 2024 — Ascender®, Force Management’s sales acceleration and eLearning platform, marks its second anniversary for driving elite sales execution with content, curriculum, and community. Since launch in August of 2022, Force Management has steadily expanded Ascender's scope and offerings to emphasize organizational transformation through its Command Series and Professional Services offerings. The platform’s broad focus allows it to support companies of every size and growth stage.

“As Force Management’s online sales playbook, Ascender helps our clients gain an edge in the modern, competitive selling environment,” says Paul Giaconia, Chief Product Officer. “Learning and retention are strengthened through digital techniques like personalized curricula, regular assessment, coaching, and reinforcement. These principles guided Ascender’s development, resulting in a tool that both individuals and organizations can leverage to maximize sales effectiveness.”  

Ascender subscribers can access exclusive content on-demand and easily consumable by busy revenue team members. New articles, podcasts, and videos published daily keep sales best practices top-of-mind. The Elite SellingTM Curriculum helps salespeople master the fundamental skills that drive performance and execution. Ascender users can engage with an active digital community of peers and experts, along with live events and online learning opportunities led by Force Management SMEs and other industry professionals.

In two years, some of Ascender’s noteworthy milestones include:

  243 courses developed and offered 
•  54 live events (workshops and webinars) hosted
•  Three certifications offered: MEDDICC, Prospecting, and Sales Planning 
•  Ascender Plus (enterprise version) added to Force Management’s ISO 27001 & 27701 certifications
•  Thousands of GTM professionals now use Ascender daily

“As Ascender embarks on its third year, exciting things are on the horizon, including new courses and certifications within the Elite Selling curriculum," says Morgan Haley, Vice President of Products. “Look forward to innovative content on AI for Revenue Teams, Value Creation & Negotiation, and Leadership Development & Coaching. Our comprehensive three-year roadmap ensures a continuous stream of fresh content and feature updates, allowing subscribers to consistently derive value from Ascender.”

Reflecting on the concept’s origin, Force Management co-founder John Kaplan says, “Ascender was in the works for a decade. We didn’t know it would be called Ascender, but we knew sales organizations would need more from Force Management engagements. And we could see that individuals needed a way to access content and community to help foster skill development. The Ascender platform marks a significant upgrade from the eLearning and reinforcement tools of yesterday for one big reason: it’s interactive. Ascender powers today’s elite selling motion with these interactive, diverse learning experiences attached to a community of peers and Force Management experts. It’s an effective way to bolster our clients’ results.”

“In just two years, Ascender’s already become a significant part of our business,” says Kaplan. “Our commitment to helping organizations and their team members realize their full potential has never changed. We want to help our customers be elite. Ascender is foundational to that mission.”

To learn more about Ascender and the subscription plans available for individuals and teams, visit ascender.co.